emporium underground

boutique guitars and music gear, cloaked through an underground electrical room in El Segundo, CA.

certified retailer

an emporium of boutique guitars and music gear blurs the line of a speakeasy and showroom, through an underground electrical room in El Segundo, CA.

witness the unparalleled aesthetic, with its curated "wall of guitars" and "speaker of gear".

curated for a 1:1 experience, by appointment (larger parties welcomed with notice).

  • Daniel

    “Visit the emporium underground. The owner Steven is responsive, helpful, and knowledgeable. The space has a fine selection of guitars. He also offers guitar services such as setups and electronics with a fast turnaround. Highly recommend.”

  • Evan

    “Went in while on a small vacation, was going in for strings, and walked out with two straps. Service was amazing, and all the instruments spoke to me, amazing instrument quality and incredible customer service. Will definitely be coming back!”

  • Justin

    “Fast shipping, quick and easy communication and a hand written note in the case! Great purchase and I can't thank Steven enough. Oh yeah, I almost forgot: the guitar is EXACTLY as described and AMAZING. Thank you!”

  • Erik

    “Great seller. Fair an flexible on the price. Ordered the pedal in the afternoon and it was shipped out that evening. Seller sent me a friendly personal message that evening notifying me it had been shipped. Arrived on time in exactly the condition described. It was packed securely. I would definitely by from this seller again. Great experience.”

  • Michael

    “Very good experience working with Reverb / Emporium underground. Love the PRS. I own 5 vintage Gibson guitars, but this is now my go to guitar. The action is as low as my 57 Les Paul Black Beauty (the fretless wonder). No buzz anywhere on the neck. It was ready to play when it arrived.”

  • Schiffy

    Amazing handiwork on this custom guitar. Riccio was a pro and super nice to deal with. I will enjoy his work being part of my collection